The hospitality industry has quickly become a part of the digital revolution and as a result hospitality businesses and brands have an exciting opportunity to convert both new and existing consumers via these channels, whilst also benefitting from smoother business operations and enhanced data capabilities.
However, it’s important to remember that real life sensory experience is the key factor encouraging the repeat choices all operators and brands aspire towards.
As consumers continue to change their approach to spending in response to the cost of living crisis, the hospitality sector is one industry that is set to feel the damage more than most.
However, during challenging economic times, consumers are more likely to value experiences.
Brands in this field can support Hospitality businesses by driving increased footfall and sales, to mutual gain.
Brand activations and events can have a hugely positive impact on a business’s growth and bottom line, but often have a negative impact on the environment.
In an age when sustainability is more important than ever, it’s crucial that brands find ways to make activations & events more sustainable.
In this blog, we’ll take a closer look at brand activation sustainability, and how our advanced marketing tech can help to push your brand towards earth-friendly practices.
Brand activations can be some of the most effective ways to get brands into hands. They engage your audience in a way that other elements of a marketing plan can’t quite do.
As such these events are a vital part of the marketing plan. But despite activations being a way to connect with consumers at key moments, inaccurate monitoring and tedious planning processes often result in them being more expensive and less effective…