Frequently Asked Questions

Find answers to common questions about Experience This — brand execution software for FMCG and drinks brands.
More effective brand execution and insights with segmentation targeting

How does Experience This improve ROI and market share?

Experience This improves ROI and market share by replacing disconnected spreadsheets and manual processes with one centralised platform that gives brands full visibility and control over every activation. Specifically:

  • Precision targeting — brands can restrict and recommend activations based on customer segmentation and data insights, ensuring spend goes to the highest-value opportunities
  • Consistent execution — deadlines, targets and automated briefing ensure field sales teams activate in the right places, in the right way, at the right time
  • Real-time tracking — live dashboards replace end-of-campaign reporting, so underperforming activations can be course-corrected while they’re still running
  • Sales data integration — connecting activation activity directly to sales uplift closes the loop between marketing spend and commercial return
  • Asset reuse — brands sweat existing assets rather than commissioning new ones, reducing waste and reinvesting savings into more activations

Our clients have seen up to 3.1x ROI improvement and 4.8% market share growth as a result.

Staff Advocacy management platform

How can I give my sales reps one activation system?

Experience This gives field sales and customer marketing teams a single platform to manage all brand activations — from booking and briefing through to execution tracking and feedback capture. It replaces the mix of spreadsheets, email chains and disconnected tools most teams rely on today.

Experience This integrates with your existing tech stack, commonly connecting with CRM systems to surface customer information directly within the platform, and with sales data sources to track uplift against activation activity. This means reps can work from one system rather than switching between tools, and managers get a single source of truth across all activity.

Automated execution calendar FMCG

How can brands manage bookings, events and activations in one place?

With a suite of flexible settings to suit any type of activation, Experience This consolidates bookings for events, experiential activations and POS distribution into one centralised platform. Teams get real-time visibility of what’s been activated, where and by whom — with automated updates replacing manual check-ins.

Typically Experience This replaces the following fragmented processes:

  • PowerPoints used to brief and sell in execution to commercial teams
  • Target lists used to provide guidelines and goals for field sales
  • Spreadsheet trackers and calendars used to monitor activation progress
  • ROI calculations and measurement reports compiled manually at the end of campaigns

All of these are consolidated into one platform, reducing admin, improving accuracy and giving leadership real-time visibility rather than end-of-campaign snapshots.

How does Experience This integrate with sales data?

Experience This integrates with sales data in two ways.

Brands can upload their depletions data directly into the platform, or connect via API for a seamless, automated feed from their existing sales data source. Once connected, sales uplift is measured directly against activation activity — closing the loop between field execution and commercial performance, and giving customer marketing teams hard ROI data rather than estimated impact.

For brands where centralised sales data isn’t available, Experience This can capture sales performance directly through automated review forms sent to agencies, sales reps and customers following an activation. This ensures every campaign generates measurable ROI data regardless of the brand’s existing data infrastructure.

Experience This brand activation analytics and ROI dashboard
Automated budget approvals FMCG Trade Marketing

How can I replace spreadsheets with automated brand activation management?

Experience This is purpose-built to replace the spreadsheet-based processes that customer marketing and field sales teams rely on today. Rather than a generic workflow tool, the platform was designed from the ground up around the specific manual processes common in FMCG and drinks brand execution:

  • Selling in execution — PowerPoint decks used to brief commercial teams are replaced with digital selling profiles and campaign pages, accessible directly within the platform
  • Target setting — static target list spreadsheets are replaced with dynamic, data-driven recommended and restricted target lists based on customer segmentation, location and opportunity
  • Booking and briefing — manual email chains and calendar management are replaced with automated booking flows, approvals and agency briefs generated directly from activation data
  • Progress tracking — spreadsheet trackers updated manually by reps are replaced with live dashboards showing activation status, deadlines and execution targets in real time
  • ROI and measurement — end-of-campaign reports compiled manually in Excel are replaced with automated feedback capture, sales data integration and always-on ROI reporting

The result is customer marketing teams saving an average of one day per week, with significantly more accurate data and the ability to course-correct activity while campaigns are still live.

Learn how we replaced spreadsheets for a client →

Customer marketing campaign management dashboard

Is Experience This built for FMCG and drinks brands specifically?

Yes — Experience This was purpose-built for the complexity of FMCG and drinks customer marketing programmes, with over 12 years of experience in the sector. The platform has been developed from the ground up based on direct feedback from the brands that use it, including Diageo, Guinness, Smirnoff, Tanqueray and Captain Morgan — meaning every feature reflects the real-world challenges of FMCG activation teams, not generic workflow software adapted for the category.

The result is a platform designed around the specific activation types, commercial structures and field sales processes common in the sector — from on-trade experiential and POS distribution through to staff advocacy and digital promotions.

Learn how our FMCG platform compares vs others →

What our clients say

With Experience This, we were able to seamlessly activate a significant increase in beer occasions into the Irish On trade in 2022. We grew 4.8% market share.

Activation Manager, a drinks company

It gives the customer marketing team, sales reps and agencies back capacity to think out the box and work differently – smarter and more effectively. It saves us easily 1 day a week.

Activation Manager, FMCG brand

The platform is great. Very intuitive… night and day in comparison to the previous Advocacy program booking system!

Commercial Manager, leading drinks brand

Experience This transforms both the end-to-end, user and customer experience. Offering a sleek, seamless and efficient way of sharing, executing and tracking campaigns.

Commercial Manager, leading FMCG company

Experience This offers an unprecedented level of visibility and control over the process of organising and executing campaigns. Allowing for significant time savings and tracking in an intuitive and easy to use package.

Commercial Manager, a leading alcohol beverage company

Without Experience This, we have so much data walking out the door with any departing reps. With Experience This, we can store all data and learnings in one place – allowing us to learn, evolve and improve as a result.

Activation Manager, FMCG company

Find out how Experience This can improve your team’s productivity and your marketing ROI