Question 1

How does ExperienceThis improve ROI and market share?

Accepted Answer

ExperienceThis improves ROI and market share by replacing disconnected spreadsheets and manual processes with one centralised platform that gives brands full visibility and control over every activation. This includes precision targeting (restricting and recommending activations based on customer segmentation), consistent execution via automated briefing and deadlines, real-time tracking dashboards, direct sales data integration, and asset reuse to reduce waste. Our clients have seen up to 3.1x ROI improvement and 4.8% market share growth as a result.

Question 2

How can I give my sales reps one activation system?

Accepted Answer

ExperienceThis gives field sales and customer marketing teams a single platform to manage all brand activations — from booking and briefing through to execution tracking and feedback capture. It replaces the mix of spreadsheets, email chains and disconnected tools most teams rely on today. ExperienceThis integrates with your existing tech stack, commonly connecting with CRM systems to surface customer information directly within the platform, and with sales data sources to track uplift against activation activity. This means reps work from one system rather than switching between tools, and managers get a single source of truth across all activity.

Question 3

How can brands manage bookings, events and activations in one place?

Accepted Answer

With a suite of flexible settings to suit any type of activation, ExperienceThis consolidates bookings for events, experiential activations and POS distribution into one centralised platform. Teams get real-time visibility of what's been activated, where and by whom — with automated updates replacing manual check-ins. Typically ExperienceThis replaces the following fragmented processes: PowerPoints used to brief and sell in execution to commercial teams; target lists used to provide guidelines and goals for field sales; spreadsheet trackers and calendars used to monitor activation progress; and ROI calculations and measurement reports compiled manually at the end of campaigns. All of these are consolidated into one platform, reducing admin, improving accuracy and giving leadership real-time visibility rather than end-of-campaign snapshots.

Question 4

How can I replace spreadsheets with automated brand activation management?

Accepted Answer

ExperienceThis is purpose-built to replace the spreadsheet-based processes that customer marketing and field sales teams rely on today. The platform replaces: PowerPoint decks used to brief commercial teams with digital selling profiles; static target list spreadsheets with dynamic data-driven recommended target lists; manual email chains with automated booking flows, approvals and agency briefs; spreadsheet trackers updated manually by reps with live dashboards showing activation status in real time; and end-of-campaign Excel reports with automated feedback capture, sales data integration and always-on ROI reporting. The result is customer marketing teams saving an average of one day per week, with significantly more accurate data and the ability to course-correct activity while campaigns are still live.

Question 5

How does ExperienceThis integrate with sales data?

Accepted Answer

ExperienceThis integrates with sales data in two ways. Brands can upload their depletions data directly into the platform, or connect via API for a seamless, automated feed from their existing sales data source. Once connected, sales uplift is measured directly against activation activity — closing the loop between field execution and commercial performance. For brands where centralised sales data isn't available, ExperienceThis can capture sales performance directly through automated review forms sent to agencies, sales reps and customers following an activation. This ensures every campaign generates measurable ROI data regardless of the brand's existing data infrastructure.

Question 6

Is ExperienceThis built for FMCG and drinks brands specifically?

Accepted Answer

Yes — ExperienceThis was purpose-built for the complexity of FMCG and drinks customer marketing programmes, with over 12 years of experience in the sector. The platform has been developed from the ground up based on direct feedback from the brands that use it, including Diageo, Guinness, Smirnoff, Tanqueray and Captain Morgan — meaning every feature reflects the real-world challenges of FMCG activation teams, not generic workflow software adapted for the category. The result is a platform designed around the specific activation types, commercial structures and field sales processes common in the sector — from on-trade experiential and POS distribution through to staff advocacy and digital promotions.

Replace Spreadsheets with Automated Brand Activation Management

Efficiency Unlocked: Replace Spreadsheets with Automated Brand Activation Management