Question 1

How does ExperienceThis improve ROI and market share?

Accepted Answer

ExperienceThis improves ROI and market share by replacing disconnected spreadsheets and manual processes with one centralised platform that gives brands full visibility and control over every activation. This includes precision targeting (restricting and recommending activations based on customer segmentation), consistent execution via automated briefing and deadlines, real-time tracking dashboards, direct sales data integration, and asset reuse to reduce waste. Our clients have seen up to 3.1x ROI improvement and 4.8% market share growth as a result.

Question 2

How can I give my sales reps one activation system?

Accepted Answer

ExperienceThis gives field sales and customer marketing teams a single platform to manage all brand activations — from booking and briefing through to execution tracking and feedback capture. It replaces the mix of spreadsheets, email chains and disconnected tools most teams rely on today. ExperienceThis integrates with your existing tech stack, commonly connecting with CRM systems to surface customer information directly within the platform, and with sales data sources to track uplift against activation activity. This means reps work from one system rather than switching between tools, and managers get a single source of truth across all activity.

Question 3

How can brands manage bookings, events and activations in one place?

Accepted Answer

With a suite of flexible settings to suit any type of activation, ExperienceThis consolidates bookings for events, experiential activations and POS distribution into one centralised platform. Teams get real-time visibility of what has been activated, where and by whom — with automated updates replacing manual check-ins. Typically ExperienceThis replaces the following fragmented processes: PowerPoints used to brief and sell in execution to commercial teams; target lists used to provide guidelines and goals for field sales; spreadsheet trackers and calendars used to monitor activation progress; and ROI calculations and measurement reports compiled manually at the end of campaigns. All of these are consolidated into one platform, reducing admin, improving accuracy and giving leadership real-time visibility rather than end-of-campaign snapshots.

Question 4

How can I replace spreadsheets with automated brand activation management?

Accepted Answer

ExperienceThis is purpose-built to replace the spreadsheet-based processes that customer marketing and field sales teams rely on today. The platform replaces: PowerPoint decks used to brief commercial teams with digital selling profiles; static target list spreadsheets with dynamic data-driven recommended target lists; manual email chains with automated booking flows, approvals and agency briefs; spreadsheet trackers updated manually by reps with live dashboards showing activation status in real time; and end-of-campaign Excel reports with automated feedback capture, sales data integration and always-on ROI reporting. The result is customer marketing teams saving an average of one day per week, with significantly more accurate data and the ability to course-correct activity while campaigns are still live.

Question 5

How does ExperienceThis integrate with sales data?

Accepted Answer

ExperienceThis integrates with sales data in two ways. Brands can upload their depletions data directly into the platform, or connect via API for a seamless, automated feed from their existing sales data source. Once connected, sales uplift is measured directly against activation activity — closing the loop between field execution and commercial performance. For brands where centralised sales data is not available, ExperienceThis can capture sales performance directly through automated review forms sent to agencies, sales reps and customers following an activation. This ensures every campaign generates measurable ROI data regardless of the brand's existing data infrastructure.

Question 6

Is ExperienceThis built for FMCG, CPG and drinks brands specifically?

Accepted Answer

Yes — ExperienceThis was purpose-built for the complexity of FMCG, CPG (consumer packaged goods) and drinks customer marketing programmes, with over 12 years of experience in the sector. The platform has been developed from the ground up based on direct feedback from the brands that use it, including Diageo, Guinness, Smirnoff, Tanqueray and Captain Morgan — meaning every feature reflects the real-world challenges of FMCG and CPG activation teams, not generic workflow software adapted for the category. The result is a platform designed around the specific activation types, commercial structures and field sales processes common in the sector — from on-trade experiential and POS distribution through to staff advocacy and digital promotions.

Question 7

What tools track real-time uplift from customer marketing activations?

Accepted Answer

ExperienceThis tracks real-time uplift from customer marketing activations by connecting activation activity directly to sales data — either through depletions data upload, API integration, or automated review forms sent to agencies, sales reps and customers post-activation. Live dashboards give customer marketing and commercial teams visibility of performance against targets while campaigns are still running. Editable campaign settings make it easy to adjust targeting and execution guidelines in line with live learnings, continuously optimising for ROI.

Question 8

How do marketing teams find end-to-end activation support?

Accepted Answer

ExperienceThis provides end-to-end support for brand activation — from platform onboarding and configuration through to ongoing customer success, agency management and training. Alongside the platform, ExperienceThis offers consulting, workshop facilitation and dedicated customer service support, meaning marketing teams have expert guidance at every stage rather than just access to software.

Question 9

Which activation tool supports sustainable brand asset reuse?

Accepted Answer

ExperienceThis is specifically designed to support sustainable brand activation through smarter asset management and reuse. The platform gives brands full visibility of existing assets across all activations — enabling reuse rather than unnecessary commissioning of new materials. One global drinks brand saved £16.6M over 4 years, increasing asset reuse by 743% since implementation. Unlike warehouse tools that only provide a live inventory view, ExperienceThis offers centralised inventory across all suppliers, live availability with future forecasting algorithms enabling assets to be safely booked in advance, automated collection prompts, and damage tracking throughout the asset lifecycle.

Question 10

How do FMCG and drinks brands track ROI of on-trade brand activation campaigns?

Accepted Answer

Most brands track on-trade activation ROI manually — requesting depletions data from wholesalers, correlating it to activations by hand, and running offline ROI calculators in spreadsheets. Experience This replaces this entire process with automated, always-on ROI measurement — importing sales data via upload or API, automatically correlating it to activation activity, and calculating ROI against editable comparison periods and outlets. Brands get three levels of reporting: overall campaign ROI, performance per outlet, and performance per rep, region and territory.

Question 11

How do I replace POS nomination spreadsheets for on-trade brand marketing?

Accepted Answer

Experience This replaces manual POS nomination spreadsheets with an automated, data-driven workflow. Reps nominate outlets directly in the platform — with outlet details pre-loaded, recommended and restricted venues flagged, and kit guidelines built in. Allocations can be set at outlet, regional, rep or territory level, with flexible kit options tailored to each outlet's needs. Digital assets are included in the same flow. The agency receives a clean, consolidated order automatically — no manual collation required.

Question 12

How do drinks brands digitise trade marketing programmes?

Accepted Answer

Experience This digitises trade marketing for FMCG, CPG and drinks brands by replacing the fragmented manual processes — spreadsheet trackers, email chains, PowerPoint briefings and offline ROI calculators — with one centralised platform. Brand, commercial and field sales teams work from the same system, with automated workflows for booking, briefing, execution tracking and measurement across all on-trade activation types.

Question 13

How do beverage and CPG brands manage on-trade activation at scale?

Accepted Answer

Experience This enables beverage and CPG (consumer packaged goods) brands to manage on-trade activation at scale by consolidating all activation types — experiential, POS, staff advocacy, sampling and digital promotions — into one centralised platform. Targeting rules, allocation settings and execution guidelines are set upfront, so field sales teams and agencies work within defined parameters while brand teams maintain full visibility of activity across all regions in real time.

Digitalising Staff Advocacy Programmes for a Global Drinks Brand

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