Sustainable Marketing in Action - £2.5M Saved through Asset Reuse

Written by Michelle Golding

May 2025

The Challenge 

A leading beverage company was producing high volumes of one-time-use POS materials, driving up costs and waste. Disconnected campaign tools made it hard to track, reuse, or optimise asset usage – impacting both budget and sustainability goals.

The Solution

We introduced a centralised platform that brought campaign planning, asset management, and reporting into one place. Key features included:

  • Digital asset management for efficient tracking, reuse, and repurposing 
  • Automated workflows to reduce admin time and streamline execution
  • Flexibility to tailor kits and POS in line with brand guidelines, to better suit the customer and reduce waste
  • Future forecasting algorithms to enable re-use of assets
  • Real-time reporting on A&P spend, asset use, and campaign impact 
  • Agency-neutral access, giving the company flexibility to work with preferred suppliers

The Results

  • £2.5M saved through smarter asset reuse
  • Significant reduction in marketing waste, improving sustainability metrics
  • 20% drop in admin time, a full day saved per week across teams 
  • More consistent, data-led activations across thousands of touchpoints

Find out how Experience This can improve your team’s productivity and your marketing ROI