The Challenge
A global beverage company executed exceptional experiential activations – ranging from sampling to branded pop-up bars – but the booking and management process was fragmented. Field teams and customer marketing used various online systems and manual processes from email, texts, phone calls and spreadsheets to organise a single event. This resulted in:
- Inefficient, time-consuming and inconsistent booking processes
- Missed opportunities due to slow processes and responses
- Limited visibility of asset availability and planned activations
- Inefficient re-use of high investment assets
- Disconnected customer journey