Efficiency Unlocked: 20% Less Admin, 100% More Impact

Written by Michelle Golding

May 2025

The Challenge

A leading FMCG company was bogged down by manual processes – campaign bookings, budget approvals and asset delivery were managed through powerpoints, spreadsheets, e-mails, and disconnected systems. This slowed execution and diverted teams from strategic, growth-focused work. 

The Solution

We implemented the Experience This platform to streamline and automate campaign workflows, giving our client:

  • Automated booking, approvals, agency briefs and tracking, removing repetitive manual steps
  • Centralised asset delivery, ensuring teams always had what they needed, when they needed it
  • Real-time visibility, improving coordination across teams and regions
  • A connected customer, automating communication to support effective execution

The Results

  • 20% reduction in admin time, driving efficiency 
  • 1 day saved per week, freeing teams to focus on driving share growth
  • Greater alignment across teams enabling faster. more strategic execution 

 

From manual bottlenecks to strategic momentum – this client now delivers faster, smarter campaigns that drive impact 

Find out how Experience This can improve your team’s productivity and your marketing ROI