Drive sales & footfall into your venue
67% of operators agree value for experience Is key
45% of consumers choose brands they trust..
Partner with leading brands to create footfall driving events in your venue
A suite of branded assets and mechanics – all bookable via your Diageo rep on our new tech platform…
1
Sign up in 30 secs
- Via your Diageo rep
- Create your account with your Diageo rep
- All you need to do is provide your email
- Diageo customers in Rep. of Ireland & N. Ireland only
2
Book events & POS
- Via your Diageo rep
- Your rep can book you a suite of events and POS from Diageo brands
- Easy solutions to drive sales & footfall in your venue
3
Stay up to date
- Via email & online
- Know what to expect, and when
- Receive confirmation emails about events and asset requests
- Manage your orders at any time
Example Solutions
Example occasions with Guinness
Paint by the Pints
Ticket this unique experience to drive footfall on quieter nights
Delight your customers with a unique experience to recreate iconic Guinness images. Paint by the Pints is a fun filled event where guests are guided step-by-step through creating their masterpiece, whilst enjoying freshly poured Guinness.
Standard kit would include:
Paint by Pints video masterclass
All materials to host (easel, paints, brushes, even a stencil of your venue!)
POS & Digital assets
Football: Big Match Prize Draw
Increase your beer sales during mid-week football
Drive the crowds into your venue on matchdays with a rewarding Guinness football activation that will put pints in hand and engage your customers with the chance to win exclusive Guinness retro football tops. Customers fill out their details on an entry card to be entered into a prize draw to win one of 8 retro football tops in your venue.
Standard kit would include:
8 retro shirts provided + POS + Digital Assets
Prize fund included & Winners notified by text or email
Social assets to draw in a crowd on big match nights
Football: Big Match Prize Draw & Penalty Shoot-out
Increase your beer sales during mid-week football
Drive the crowds into your venue on matchdays with a rewarding Guinness football activation that will put pints in hand and engage your customers with the chance to win exclusive Guinness retro football tops. Customers fill out their details on an entry card to be entered into a prize draw to win one of 8 retro football tops in your venue.
Gold standard event kit would include:
Virtual penalty kick-out game
8 retro shirts provided + POS + Digital Assets
Prize fund included & Winners notified by text or email
Guinness Pub Quiz
Drive in consumers mid-week with the UK’s only smartphone quiz
Wow your customers and take your pub quiz to the next level with an interactive quiz experience. Kwizzbitis an online quiz platform which enables publicans to easily host interactive trivia nights. It’s as simple as logging in and picking a readymade quiz from the Netflix-style dashboard which can save hours of time writing questions.
Standard kit would include:
Unlimited access to thousands of quizzes, all hosted and played on a smartphone
In bar POS, social media assets and a landing page with sign up form
Account support with dedicated analytics
Guinness Autumn Rugby
Create the ideal atmosphere for the Autumn Internationals
Rugby is a passion for millions of drinkers in Ireland, with more people in Ireland both playing the sport and watching matches than ever before. The Autumn Internationals in November 2021 may be the first opportunity that sports fans are able to come together in the pub to watch an international sporting tournament for more than 18 months, and as such offers a massive opportunity to drive total beer sales in your outlet.
Standard kit would include:
In bar POS
Social media assets
External contravision
Guinness Christmas
Get into the festive spirit this Christmas with the no.1 beer brand
Christmas is a key trading period for all outlets. We know this year, more than ever, drinkers will want a playful, joyful Christmas. Guinness is the no1 beer and third fastest growing across Ireland and is strongly associated with Christmas. Light up your outlet with our external projections and internal POS to really help your customers and staff get into the festive spirit.
Standard kit would include:
In bar POS
Social media assets
External projection & contravision