Digitalising Staff Training Programs for a Global Drinks Company

Written by Michelle Golding

May 2025

The Challenge 

A leading global drinks company was struggling with various manual processes for managing in-person Bartender training events. 

Booking, registration and feedback collection were inefficient – resulting in high admin overheads, poor visibility and tracking and a frustrating booking experience for bartenders and commercial teams.

The Solution

We partnered with the FMCG company to digitalise their staff training booking journey. Using our bespoke platform, we introduced:

  • A central online portal for targeted internal teams and/or trade customers to browse and book sessions
  • Streamlined digital registration with live availability and automated comms (confirmations, reminders, feedback)
  • Automated agency briefs capturing all information upfront
  • Centralised tracking of bookings, attendance and feedback

The Trial Results

  • Significant reduction in admin effort through automation
  • Improved bartender experience, with seamless online booking and communication 
  • Stronger insights for better forecasting and planning 
  • Higher engagement across trade partners thanks to easier access and beautiful selling tools
  • Actionable feedback to fine-tune content, regions and trade targeting 

A modern, scalable solution that’s helping reshape trade advocacy and training – one booking at a time!

Find out how Experience This can improve your team’s productivity and your marketing ROI