Revolutionising FMCG Marketing at Scale

£3.5M total savings a year | £2.5M from asset reuse | 20% admin time reduction

Written by Michelle Golding

May 2025

The Challenge 

A global FMCG drinks company managed high volumes of marketing activity across multiple teams and regions  – but without a centralised system. Manual processes and disconnected tools slowed campaigns, limited tracking and visibility and caused inconsistent brand delivery.  

Challenges included:

  • Poor insight into campaign performance and spend
  • Underused physical and digital marketing assets
  • Fragmented customer journeys and brand messaging
  • Heavy administrative workload on field and marketing teams

The Solution

The company adopted the Experience This platform to centralise and automate campaign workflows, delivering faster, smarter, and more consistent marketing at scale.

Key features included:

  • Centralised campaign management for full visibility and control
  • Automated bookings, approvals and asset distribution
  • Real-time analytics tracking spend, performance and ROI
  • Digital asset management enabling asset re-use and reducing waste
  • Agency-neutral flexibility, allowing work with preferred partners

Experience This unified and digitilised a broad spectrum of activation including 

  • In outlet sampling campaigns
  • Brand advocacy and staff training programs
  • Bespoke experiential events and large-scale activations
  • Management and distribution of POS kits
  • Fully integrated 360 always-on campaigns across outlet segmentations

The Results

More Efficient

  • 20% reduction in admin time, saving teams one day per week 
  • Streamlined processes across teams and agencies
  • Connected customer experience 

More Effective

  • 45,000+ automated activations to date delivering consistent brand messaging
  • Faster campaign execution and improved speed-to-market
  • Significant marketing cost savings through operation efficiencies 

More Sustainable

  • £2.5M saved per year in one market through asset reuse, driving sustainability and reducing waste 
  • £3.5M total savings per year in one market, across marketing, commercial and asset management

From Fragmented to Fully Connected

This global FMCG company now delivers faster, smarter, and more sustainable campaigns – powered by a single platform designed for real-world customer marketing challenges.

Find out how Experience This can improve your team’s productivity and your marketing ROI