The Challenge
Activating campaigns across a large on-trade retail group was slow and fragmented. Even after securing head office approval, communication with individual outlets had to be managed manually—sharing assets, chasing confirmations, and resolving delays one venue at a time. With no central visibility, execution was inconsistent and time-consuming, placing a heavy admin burden on account managers and limiting campaign impact.
Driving Efficient Activation Across Multiple Retail Groups: One Platform, Seamless Communication, Flawless Execution
The Solution
By using the Experience This platform, the entire activation process—from head office sell-in to outlet execution—was streamlined and automated. The platform enabled:
- One-time activation approval at head office level – removing repeated conversations with individual outlets
- Automated rollout to venues – with tailored instructions and clear deadlines sent directly to each site
- Centralised updates and progress tracking – giving all stakeholders full visibility from start to finish
- Fewer manual follow-ups – replacing back-and-forth emails with smooth, scalable communication
The Results
- Time saved across head office, account managers, and outlet teams – thanks to automated workflows
- Faster, more consistent campaign activations – with less room for error
- Clear accountability – at every stage of the activation journey
- Improved relationships – as smoother processes led to stronger partnerships
By connecting teams and simplifying delivery, Experience This helped transform a high-effort campaign process into an efficient, professional system – freeing account managers to focus on value, not admin.
Find out how Experience This can improve your team’s productivity and your marketing ROI