About Us

Our Story

Experience This was launched by our founder, Michelle, in September 2019.

Michelle had managed brand experiences and activations for some of the best brands in the wine & spirits industry for several years & knew from personal experiences as a consumer that brand activations, done right, can be by far the most powerful means of converting you into buying a new brand.

But whilst brands have seriously awesome experiences up their sleeves, typically they struggle to get these out into the world at any scale.

Michelle spent a lot of time conducting interviews with brands, agencies and venues to find out most issues stemmed from:

1) Inefficient & highly manual processes
2) Cost & a lack of data on return

Brand activation & support – digitised.

She founded Experience This to help brands scale brand activations efficiently – with a current focus on the Food & Beverage Industry, within the On trade, with key clients such as Diageo.

Via our SaaS platform, brands can upload scalable activation packages – whether these are POS kits, staffed events, online experiences or even sales visits.

Salesforces can use the platform to book in packages easily for their customers, or they can be targeted at a specific customer or consumer base to request themselves.

Our tech is bespokely built to automate brand activations for scale – we can tailor the booking flow to automatically follow the necessary layers of approval whether thats commercial sign off, or agency facilitation.

No more email chains – each stakeholder is presented with the information they need to approve in just one click!

This level of control led Diageo to improve from negative to a 2.2x ROI on activations, alongside £400K of efficiency savings by enabling the client to utilise latent assets and get a better understanding of their spend.


If you are a brand looking to scale your brand experiences, or get a better ROI from activations, you are in the right place!

We have 2 products.

We have a brand activation platform which will empower your salesforce to easily book in experiences for the venues and festivals they work with – the platform is designed to automate inefficient processes, maximise ROI and provide as much data as possible.

We also have a consumer facing marketplace that is all about scaling your brand experiences into as many hands as possible by working with some brilliant scale partners.

For more information, please get in touch at michelle@experiencethis.co

The Legal Bit

Company Name: Experience Lab Ltd

Limited Registered Address: Rift House, 200 Eureka Park Upper Pemberton, Kennington, Ashford, England, TN25 4AZ

Email Address: info@experiencethis.co

Company Register: Companies House (England)

Company Registration Number: 11580228

Authorised Representative: Michelle Golding

VAT number: 305038637